From mechanic locksmith apprentice to designer, João Valente Celorico (1941-) worked with ships since he was 14 years old. It was at LISNAVE that he participated for the first time in a logo design contest. His success led him to be invited to design brands for several companies associated to the group.
The logos were shared by the author himself, some available on his personal blog Salvaterra e eu. Some content for the video was licensed through the platform RTP Arquivos and the song "Senhora do Almurtão" by Antónia da Conceição Silveira (Idanha-a-Nova) is available at Arquivos Sonoros de Ernesto Veiga de Oliveira e Benjamim Pereira.
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SETENAVE – Estaleiros Navais de Setúbal, S.A.R.L.
Author: João CeloricoDate: 1972Source: "Salvaterra e eu" by João CeloricoThis is the best known version but the font applied here is not the one the designer presented in his original proposal. -
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PESTOX
Author: João CeloricoDate: 1986Source: "Salvaterra e eu" by João CeloricoPresented in a competition but not executed. -
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Petrosul
Author: João CeloricoDate: 1973Source: "Salvaterra e eu" by João CeloricoPresented in a competition but not executed. -
SETENAVE – Estaleiros Navais de Setúbal, S.A.R.L.
Author: João CeloricoDate: 1972Source: "Salvaterra e eu" by João CeloricoStudy of a logo for the shipbuilding and repair company SETENAVE. The letter S is presented in the form of a propeller. -
GASLIMPO – Sociedade de Desgasificação de Navios, S.A.R.L.
Author: João CeloricoDate: 1972Source: "Salvaterra e eu" by João Celorico -
Evenco – Energia, Ventilação e Comércio, Lda.
Author: João CeloricoDate: 80'sSource: "Salvaterra e eu" by João Celorico -
WISL/NAVE Western India Shipyard
Author: João CeloricoDate: 80'sSource: "Salvaterra e eu" by João Celorico -
RDP – Radiodifusão Portuguesa
Author: João CeloricoDate: 1976Source: Tipographia.ptPresented in a competition but not executed.